Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Cannibalization shopping experience:
1. Compare - without doubt the biggest advantage that the Cannibalization offers shoppers today is the ability to compare thousands of Cannibalization at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Cannibalization? Wrong! If the Cannibalization is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Cannibalization then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Cannibalization? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Cannibalization and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Cannibalization wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Cannibalization then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Cannibalization site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Cannibalization, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Cannibalization, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
For the act or practice of eating members of one's own species, see Cannibalism.
In marketing
In marketing,
cannibalization refers to a reduction in the
sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.
For example, if Coca Cola were to introduce a similar product (say, Diet Coke or Cherry Coke), this new product could take some of the sales away from the original Coke. Cannibalization is an important consideration in product Product portfolio analysis.
A second common case of cannibalization is when companies, particularly retail companies, open outlets too close to each other. Much of the market for the new outlet could have come from the old outlet. The potential for cannibalization is often discussed when considering companies with many outlets in an area, such as
Starbucks or McDonald's.
In project evaluation, the estimated profit generated from the new product must be reduced by the earnings on the lost sales.
See also:
Product management,
New Product Development,
marketing, brand,
product (business), Product portfolio
In maintaining or building equipment
In maintenance of mechanical or electronic equipment, "cannibalization" refers to the practice of obtaining the spare parts, or whole sections of a system, necessary to repair one device by removing them from another similar device, rather than from a pool of spare parts. The device used as a source of spare parts is often crippled as a result, if only temporarily, in order to allow the recipient device to function properly again. Cannibalization can usually occur only with devices that use interchangeable parts.
Sometimes, particularly in electronic experimentation, parts will be removed from defective, obsolete or surplus equipment for use in building new unrelated equipment.
Amateur radio operators will often refer to their stash of partly disassembled donor equipment as the
junk box even though the collection may take up an entire basement or outbuilding. Removing parts from old equipment is sometimes the only way for an individual to obtain some types of parts, either because they are no longer made, or can only be ordered in large quantiles.
At the end of
World War II a large quantity of high quality, but unusable war surplus equipment such as radar devices made a ready source of parts to build
radio equipment.
Cannibalization can be a sign of extreme budgetary pressure that prevents the purchase of adequate spare parts, or some other emergency such as time constraints and physical distance from a source of spare parts. At other times, it is a reflection of a surplus of equipment relative to current needs or usage, making some devices unnecessary except as a source of parts for cannibalization. An example of this is the many 30- and 40-year-old railway
locomotives being run by small operators in the United Kingdom. These operators will often buy more locomotives than they actually require, and keep a number of them stored as a source of spare parts.
This is often the case in the military, and
Warship and Military aircraft, as well as other particularly expensive equipment. Such is the case with the aircraft carrier
USS Kitty Hawk (CV-63), the sole survivor of a class of three ships built during the early-
1960s. The ship herself is over forty years old, and having manufacturers build individual custom replacement parts would be highly impractical, and thus decommissioned ships, such as the
USS Independence (CV-62), have been utilized for the necessary parts to keep the Kitty Hawk in operation.
Sometimes cannibalization can occur if the equipment in question is obsolete, with the manufacturer(s) of the device or the spare parts no longer in existence. For example,
Union Pacific's
4-8-4 locomotive 838 is used as a spare parts source for
Union Pacific 844 since the type has been out of production for decades and the builder itself is no longer in existence.
In fiction
Cannibalization in fiction refers to the adapting, borrowing and/or stealing of plots, characters, themes and/or ideas from one story for use in another and/or from one medium to another, such as a
film adaptation of a book.
Authors Michael Baigent and
Richard Leigh (author) alleged that fellow author
Dan Brown had cannibalised their book
The Holy Blood and the Holy Grail in writing
The Da Vinci Code.{{cite web | last = Alleyne
| first = Richard
| authorlink =
| coauthors =
| title = Authors claim Brown 'stole' Da Vinci Code plot
| work = [Telegraph.co.uk
| publisher = [The Daily Telegraph
| date = [2006-02-28
| url = http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/02/28/nvinci28.xml
| format =
| doi =
| accessdate = 2007-09-18 -->
The
Doctor Who television episode "Dalek (Doctor Who episode)" is an example of legitimate cannibalisation, the writer having adapted elements of the
Doctor Who audio drama
Jubilee (Doctor Who audio) for this television episode.{{cite web | last =
| first =
| authorlink =
| coauthors =
| title = Doctor Who at the Cavern Club - A Great Success
| work = The Mind Robber
| publisher = The Mind Robber
| date =
| url = http://www.themindrobber.co.uk/dr-who-at-cavern.html
| format =
| doi =
| accessdate = 2007-09-18 -->
See also
References
For the act or practice of eating members of one's own species, see Cannibalism.
In marketing
In
marketing,
cannibalization refers to a reduction in the sales volume, sales revenue, or
market share of one product as a result of the introduction of a new product by the same producer.
For example, if
Coca Cola were to introduce a similar product (say, Diet Coke or Cherry Coke), this new product could take some of the sales away from the original Coke. Cannibalization is an important consideration in product
Product portfolio analysis.
A second common case of cannibalization is when companies, particularly retail companies, open outlets too close to each other. Much of the market for the new outlet could have come from the old outlet. The potential for cannibalization is often discussed when considering companies with many outlets in an area, such as Starbucks or McDonald's.
In project evaluation, the estimated profit generated from the new product must be reduced by the earnings on the lost sales.
See also:
Product management,
New Product Development, marketing,
brand,
product (business),
Product portfolio
In maintaining or building equipment
In maintenance of mechanical or electronic equipment, "cannibalization" refers to the practice of obtaining the spare parts, or whole sections of a system, necessary to repair one device by removing them from another similar device, rather than from a pool of spare parts. The device used as a source of spare parts is often crippled as a result, if only temporarily, in order to allow the recipient device to function properly again. Cannibalization can usually occur only with devices that use
interchangeable parts.
Sometimes, particularly in electronic experimentation, parts will be removed from defective, obsolete or surplus equipment for use in building new unrelated equipment.
Amateur radio operators will often refer to their stash of partly disassembled donor equipment as the junk box even though the collection may take up an entire basement or outbuilding. Removing parts from old equipment is sometimes the only way for an individual to obtain some types of parts, either because they are no longer made, or can only be ordered in large quantiles.
At the end of
World War II a large quantity of high quality, but unusable war surplus equipment such as radar devices made a ready source of parts to build radio equipment.
Cannibalization can be a sign of extreme budgetary pressure that prevents the purchase of adequate spare parts, or some other emergency such as time constraints and physical distance from a source of spare parts. At other times, it is a reflection of a surplus of equipment relative to current needs or usage, making some devices unnecessary except as a source of parts for cannibalization. An example of this is the many 30- and 40-year-old railway locomotives being run by small operators in the
United Kingdom. These operators will often buy more locomotives than they actually require, and keep a number of them stored as a source of spare parts.
This is often the case in the military, and
Warship and Military aircraft, as well as other particularly expensive equipment. Such is the case with the aircraft carrier
USS Kitty Hawk (CV-63), the sole survivor of a class of three ships built during the early-1960s. The ship herself is over forty years old, and having manufacturers build individual custom replacement parts would be highly impractical, and thus decommissioned ships, such as the USS Independence (CV-62), have been utilized for the necessary parts to keep the Kitty Hawk in operation.
Sometimes cannibalization can occur if the equipment in question is obsolete, with the manufacturer(s) of the device or the spare parts no longer in existence. For example, Union Pacific's 4-8-4 locomotive 838 is used as a spare parts source for Union Pacific 844 since the type has been out of production for decades and the builder itself is no longer in existence.
In fiction
Cannibalization in fiction refers to the adapting, borrowing and/or stealing of plots, characters, themes and/or ideas from one story for use in another and/or from one medium to another, such as a
film adaptation of a book.
Authors
Michael Baigent and
Richard Leigh (author) alleged that fellow author Dan Brown had cannibalised their book
The Holy Blood and the Holy Grail in writing
The Da Vinci Code.{{cite web | last = Alleyne
| first = Richard
| authorlink =
| coauthors =
| title = Authors claim Brown 'stole' Da Vinci Code plot
| work = [Telegraph.co.uk
| publisher = [The Daily Telegraph
| date = [2006-02-28
| url = http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/02/28/nvinci28.xml
| format =
| doi =
| accessdate = 2007-09-18 -->
The
Doctor Who television episode "
Dalek (Doctor Who episode)" is an example of legitimate cannibalisation, the writer having adapted elements of the
Doctor Who audio drama
Jubilee (Doctor Who audio) for this television episode.{{cite web | last =
| first =
| authorlink =
| coauthors =
| title = Doctor Who at the Cavern Club - A Great Success
| work = The Mind Robber
| publisher = The Mind Robber
| date =
| url = http://www.themindrobber.co.uk/dr-who-at-cavern.html
| format =
| doi =
| accessdate = 2007-09-18 -->
See also
References
